True REST
At the True REST Float Spa, we are blazing a path forward for the Float industry. While the operations and procedures may seem simple, the validated formulas you receive as a franchisee will create the best possible experience for clients, staff and your bottom line.Floating is a passion for us all at True REST and we believe it is a piece of the puzzle for the future of the wellness industry. It is a perfect complement to many holistic modalities and offers the user a peaceful state unlike anything ever experienced.
Franchise Information
True REST Timeline
2008 – Nick’s first float experience in Sedona, AZ
2009 – Nick traveled to Europe and studied mature float market in EU
2010 – Opened flagship True R.E.S.T. location in Scottsdale, AZ
2013 – After 3 years of successful operations, sought franchise partner
2014 – True REST Franchising, LLC was created
2018 – Sold over 92+ franchises throughout the US and Canada
Industry Timeline
1950 – Questions of sensory deprivation by John C Lilly
1954 – 1st float tank was invented
1972 – New tank design expirements
1979 – First float center opened for business
1980s – Float industry “boom”
1990s – Industry goes quiet
2010s – Regrowth of industry, 15 float centers in North America
2015 – Industry goes mainstream
True REST Value
- True REST is one of the original floating pioneers and known as an Industry Leader
- Our Spas offer a “Four Seasons” experience with an up-scale design
- 9+ years of validated operating experience at our model flagship spa in Tempe, AZ
- We provide an extensive, turn-key business model, with daily support tools
- Provide a best-in-class team of industry and franchising experts
Benefits of float therapy
Left/Right Brain Synchronization
- Better mental clarity and alertness
- Increases creativity
- Heightens visualization
- Deepens meditation
- Expands awareness
- Increases sharpness of senses
- Accelerates learning
- Increases motivation
- Diminishes depression
- Reduces anxiety and fear
Well Being
- Promotes Calm
- Peaceful relaxation
- Eliminates fatigue
- Eliminates jet lag
- Improves sleep
- Alleviates stress
- Energizes
- Rejuvenates
- Revitalizes
Physical Benefits
- Improves athletic performance
- Helps prevent sports injuries
- Speeds healing process
- Decreases Cortisol, ACTH, Lactic
- Acid, and Adrenaline production
- Increases Endorphins
- Relieves migraines
- Boosts immune function
- Improves circulation
- Reduces blood pressure
Clinical research studies have been accumulate here
Development Support
PRE-OPEN SUPPORT
Before Franchise Launch:
6% Royalty Includes
- Target Market Research
- 12 Weeks of Pre-Open Marketing
- 3 days of brand + operations training
- 3 days of running a corporate spa
- 3 days with corporate trainers in your spa
- 100 page Build Out Guide
- 3 year financial pro forma review
- True REST template Business Plan
- Complete checklist to get the spa open
REAL ESTATE
The Optimal 6 pod True REST Spa Location:
- 2,800 - 3,000 SF
- Can accommodate 6 float pods
- Destination-Driven Location allows for flex space in a B – B+ location accessible on commuter routes
- Windsor Realty, a franchising specialist, will assist you through the site selection, and negotiate the lease on your behalf at no cost to you
INTERIOR DESIGN
- “4 Seasons” of the Floating Industry
- Materials chosen and tested for design and longevity
- Physiology of lighting and customer flow
- True REST conceptualized a soothing, natural and holistic environment
- Upscale look and feel that is approachable and appealable to the masses
- Furniture, fixture, and equipment theme options
ONGOING SUPPORT
6% Royalty Includes:
- Monthly promotional content & location specific content design
- Yearly onsite visits
- Manage website and location page
- Manage all aspects of social media
- Annual conference featuring classroom sessions and roundtable discussions
- Monthly webinars with all franchisees
- 1 on 1 weekly and monthly support
- Webinar library of best practices videos
MARKETING SUPPORT
2% Marketing Royalty Includes:
- Comprehensive Marketing & Communications Strategy
- Hands-on Social Media Marketing training
- Brand advertising and Public Relations designed to build education, awareness, and drive customer traffic
- Professional branding and customizable local marketing materials and collateral
- Unique microsite for each franchise that promotes usability and search engine optimization
- Access to online marketing library with an arsenal of pre-approved print and online templates
OUR FLOAT PODS
Unparalleled Functionality & Patented Design
- Mp3/iPod player ready
- Easy-change filters
- Multi-colored LED light system
- 24/7 UV/Ozone filtration
- Built-in heater
- 2 way intercom with lobby
- $28,950/pod for franchisees
TEAM
Jim Rowe – CEO
Roger Boomer- COO
Mandy Rowe - President
Pat Gerke – Training & Support
Stacy Trossen - Tech
Devon Sall - Pod Tech
ADVISORY BOARD
David Humphrey - Former Massage Envy CEO
Joe Polish - Genius Marketing, Brand Guru
Dr. Michael Breus, Ph. D. - Clinical Psychologist
Mark Lambert - Top National Water Expert
Bill Scott - Wealth Management Merrill Lynch
NEXT STEPS
How to become the next True REST Franchisee:
- Review the email campaigns and FranchiseDisclosureDocument (FDD)
- Submit the Franchise Disclosure Document Receipt Page(Item23)
- Complete the Confidential Franchise Application
- Attend True REST Discovery Day in San Diego and meet the Executive Team
- Be awarded a franchise
- Review the disclosure document with a franchise attorney
- Execute the Franchise Agreement and pay franchise fee
- Meet our Franchise Family at University and let the FUN begin!