Romeo's Pizza CO

About Romeo’s Pizza:

Founded in 2001; Romeo’s Pizza delivers purpose-driven, handcrafted excellence through our team of local pizza champions. The brand has grown from a single location to serve over 1 million friends and family each year.

Romeo’s Pizza accolades include being named the Best Pizza in North America, Best Gourmet Pizza in North America, Best Pizza in the Midwest, and a third-place finish in the Food Network Pizza Challenge. Romeo’s Pizza is recognized by Entrepreneur magazine as a Top Food Franchise and by Pizza Today as one of the Top 100 Pizza Companies in the United States.

Why Romeo’s Pizza?

Romeo’s Pizza has refined every level of its business operations strategy and set the stage for an aggressive expansion plan in the midst of a pandemic. Based upon a franchise-first focus, Romeo’s Pizza found opportunity during trying times and rose to the challenge as a unified team.

Romeo’s Pizza, matching trends in the pizza industry, found renewed customer interest and elevated popularity of pickup and delivery formats during the onset of the pandemic. In the first six months of 2020, Romeo’s Pizza experienced same store-sales growth of 18.4 percent and total company sales growth of 23.1 percent. The skyrocketing success of Romeo’s Pizza started in 2018, when the franchise began seeing record sales system-wide. Rather than resting on its laurels, and its 12 consecutive quarters of same store-sales growth the company looked to the future.

Taking the sustained sales growth in stride, Romeo’s Pizza has opened six new locations during the pandemic and aims to have 65 total locations open by the end of 2021. The lynchpin in the company’s newly solidified strategy, however, is the longer-term goal of reaching 250 franchise locations in the next five years. With 90 units recently sold across the United States and internationally, Romeo’s longer-term goal is anything but a pie-in-the-sky idea.

Romeo’s Pizza has realigned its operating procedures from top to bottom to focus on teamwork, enhanced communication, and on making every decision and product with purpose and passion. Along with Local Pizza Champions, the owners of Romeo’s Pizza locations spread across the globe, the team has worked together to reaffirm their dedication to providing pizza that connects friends, families, and communities. Especially considering the isolation felt by many during the pandemic, Romeo’s was grateful to be able to deliver sweet smiles, one slice at a time.

As part of their purpose to give back, local Pizza Champions are encouraged and empowered to engage in outreach efforts in their local communities, ranging from youth athletic programs to supporting first responders in their fight against the pandemic. From a higher level, Romeo’s Pizza has long-supported environmental and employment assistance cause organizations, as well.

Pre-COVID, pizza was an industry that generated around $46 billion in sales per year in the United States. Thanks to the popularity of pizza and ease-of-access dining during the pandemic, those numbers are expected to skyrocket. As of August 2020, the average person spent 24 percent more on pizza compared to last year. With nearly 20 percent of Americans eating pizza on any given day, it has been solidified as a staple of many diets across the country.

The growth in the pizza industry can be largely attributed to a shift in consumer behavior, stemming from the need for accessibility and consistency in the on-the-go and easily deliverable product. Romeo’s strong digital backbone and established format of solely providing delivery and carryout options meant that they were perfectly positioned to rise to the occasion when the industry, and the country, needed it most.

Facing the future, businesses in the pizza industry can’t only rely on the popularity of the product for solidifying meaningful, sustained growth. What sets Romeo’s Pizza apart from the rest is not only their award-winning pizza, but the responsibility they fulfill in positively impacting people and communities across the United States.

Romeo’s Pizza delivers purpose-driven, handcrafted excellence through their team of local pizza champions. They believe pizza is always the answer. They deliver sweet smiles, one slice at a time. They will positively impact their communities and environment through their Pizza with a Purpose initiative. This initiative supports local, national and worldwide organizations that believe in making a positive impact on people and their planet.

Core Values

We operate the business under a set of 5 core values. These core values are the fundamental beliefs of Romeo’s Pizza. They help us operate the business with a Franchisee First mentality. We are handcrafted excellence, We believe pizza is always the answer, We deliver sweet smiles one slice at a time, We will positively impact our communities and environment and We win as a team.

Support of Romeo’s Pizza:

Real Estate & Construction

Once you are awarded a franchise, we will work with you to select the right location for your new Romeo’s Pizza. Working through architectural plans, store layouts, design and construction with your General Contractor, we will help you through the process.

Equipment

We try to make this a painless process by introducing you to several equipment vendors who have pre-built estimates based on the typical Romeo’s Pizza store layout

Training

The training program takes place over an approximate 5-6 week period in our Corporate or affiliated owned stores. Instructional materials will be provided in addition to hands on in-store training.

Point of Sale

We work with an exclusive Point of Sale Company for all Romeo’s Pizza Stores. The dashboard and reporting will keep you up to speed on sales, labor, inventory and all the tools needed to manage your store. A convenient mobile app will keep you updated in real time.

Marketing

Starting with your Grand Opening Plan to and creating the Romeos Pizza store brand identity, we are with you to promote the brand. From menu and promotional strategies to digital and social media plans, our goal is to help ensure awareness and a seamless customer experience for placing an order.

2019 Record Sales

Coming off a record sales year in 2018, Romeo’s Pizza continued the positive momentum in 2019. The brand posted strong same-store sales growth and total company growth. In addition, the company exceeded one million orders for the first time.

2020 Record Sales

Through the first six months of the year, Romeo’s Pizza opened three new stores and posted same sales growth of 18.4% and total company sales growth of 23.1%.

The Industry

94% of Americans eat Pizza at least once a month.

45% of them eat Pizza once a week.

Pizza is a $46 billion industry and Romeo’s has been growing. Friday night pizza has become a staple for consumers as they gather to relax, have a few laughs and catch up on the week.

What’s it cost to join the Romeo’s Pizza Party?

Initial Investment: The initial franchise fee: $25,000

Multi-Unit Development: $400,000 in cash or cash equivalents

You can expect to invest between $128,000 – $403,000 per unit including franchise fees, building improvement costs, training, equipment, operating cash reserves and any additional needs.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is intended for informational purposes only.