While living in Brazil, we had the opportunity to try Mexican Paletas for the first time. We tried them and it was love at first sight, then we decided to embark on a search for the best paletas and our weekends became a ritual where our families came along to help us find the perfect paleta. After trying hundreds of paletas we came to the conclusion that there wasn’t a place where we could find the flavors and quality we were expecting.

Who We are

A high-performing executive team with 40+ years of cumulative experience at S&P 100 companies & a proven record in brand building, category creation, product launches, and business management. United by a passion for turning simple concepts into extraordinary experiences & the love for ice cream, Morelia epitomizes all these attributes in its Gourmet Handcrafted Paletas & customer experience.

We Became Experts

We mastered the necessary skills & knowledge that allowed us to innovate & tailor the experience, texture, & flavors we now offer to our loyal customers.

• Gelado Sorbet Mastery (Brazil)
• Escola Gelado Advanced Program (Brazil)
• Frutmel picoles recipes & production process (Panama)
• Pregel Advanced Sorbet (Worldwide Certificate)
• Mundo Helado Advanced Ice Cream Process (Peru)
• Italian Gelato Certification (Italy)

Our Brand

Our brand breathes life into our Gourmet Paletas & premium experience.

Purpose: Create extraordinary moments one paleta at a time.

Benefit: Handmade Paletas made out of fresh & natural ingredients.

Brand Assets: Catrina, Paleta pattern, Earthy, lively colors.

Vision, Mission, Culture & Values

Vision: Become a LOVEMARK for our consumers & be recognized as the #1 Gourmet Paleta & top franchise in the U.S.

Mission: Create extraordinary, shareable experiences with the best tasting, personalized gourmet paletas.

Culture: It's all about our consumers, employees, & products. There is just one boss: our consumers. Our success derives from offering a unique experience alongside a premium product for every one of our customers.

Values: Integrity, Ownership, Servant Leadership, Collaboration, Inclusion, & Diversity.

Booming Industry

There is no denying that the ice cream business is the sweetest industry around. In fact, according to a study conducted by Yahoo Foods, America’s favorite dessert is ice cream. Americans on their own spend more than $8 billion a year on ice cream and according to YouGov’s survey, almost 70% of Americans claim that they eat ice cream all year round meaning winter isn’t an obstacle when eating ice cream. Furthermore, Business Insights estimates the global ice cream market will reach $97.85 billion in 2027, up from $71.52 billion in 2021, a 37% jump in less than a decade due to the world’s craving for ice cream. Morelia Gourmet Paletas franchise has captivated the sweet tooth of customers & continues to be a profitable brand in the booming ice cream industry.

Why Morelia?

Quality - Our artisanal, gourmet paletas are made daily in small batches using 100% fresh & natural ingredients of the highest quality. Freshness & use of premium ingredients are the main contributors to the unique taste & quality of Morelia Gourmet Paletas. All of our paletas are Kosher certified, free of additives, preservatives, artificial flavors, colors, & GMOs.

Unique & Personalized Experience - We offer over 18 different flavors from fruit & gelato-based classics like Chocolate, Strawberry, Vanilla Bean, & Oreo Cookies & Cream to a number of imaginative flavors like Passion Fruit filled with Condensed Milk, Greek Yogurt & Berries, & Dulce de Leche filled with Dulce de Leche.

Twist of Modern Dessert Fun - A mere spin on an existing product was not an option, so we mastered the necessary skills & knowledge that allowed us to reinvent the authenticity of gelato & the nostalgic feeling of traditional ice cream. One bite of our paleta will bring back a taste of childhood nostalgia.

PLEASE COMPLETE THE FORM TO THE RIGHT TO SPEAK WITH A FRANCHISE REPRESENTATIVE TODAY!