dClutterfly
dClutterfly is a home-services franchise that provides professional decluttering, organizing, and stress free relocations services designed to help individuals and families make their spaces more functional, efficient, and stress-free.
Franchise Information
Transform Spaces, Change Lives
A Scalable, Purpose-Driven Franchise Opportunity in the Home-Services Industry
The dClutterfly Mission
Founded 20 years ago by renowned organization expert and best-selling author Tracy McCubbin, dClutterfly was built on a simple premise: helping people navigate life’s transitions with confidence and clarity.
After two decades of refining systems and helping thousands of clients, we are now offering entrepreneurs the chance to bring this high-demand, high-margin service to their own communities. This isn't just a business; it’s a movement toward more peaceful, functional living.
Diverse Revenue Streams
We offer more than just "organizing." Our franchisees tap into a multi-billion dollar home-services market through five core service pillars:
Home Decluttering & Organizing: Creating functional, stress-free living environments.
High-Touch Move Management: A white-glove service for packing, unpacking, and set-up.
Senior Downsizing: Compassionate support for older adults transitioning to new living spaces.
Estate Decluttering: Helping families sort and clear belongings during estate transitions. Includes shipping or moving items to family members, donating unwanted items or prepping for an estate sale.
Garage & Closet Systems: Tailored solutions for optimizing storage and function.
Why Choose dClutterfly?
"dClutterfly offers the rare combination of strong market demand, low overhead, and emotionally rewarding work."
1. Recession-Resilient Growth
Downsizing, aging-in-place, and the rise of remote work make organization an essential service, not a luxury.
2. Low Overhead, High Scalability
Start lean with minimal inventory. As a service-based model, you can scale from an owner-operator to a business manager with trained teams.
3. Differentiated Brand Authority
Unlike basic cleaning services, we are a premium solution provider. Our brand is built on long-term systems and expert methodology.
4. Profit with Purpose
Build a business that matters. Our franchisees provide vital support during major life milestones—divorce, retirement, or the loss of a loved one—creating deep community roots and a strong referral network.
What We Look For
You don’t need prior organizing experience. We are looking for leaders with heart.
People First: Exceptional communication and empathy are vital.
Business Mindset: A drive for sales, marketing, and team leadership.
Mission-Driven: A passion for making a positive impact on clients’ lives.
World-Class Training & Support
we don’t just award you a franchise; we provide a partnership.
Comprehensive Onboarding: In-person training at our Los Angeles HQ covering everything from job estimating to organizing methodology.
Marketing Powerhouse: Access to lead-generation strategies, a professional digital presence, and local launch templates.
Operational Systems: Proven workflows that take the guesswork out of daily management.
Ongoing Coaching: Continuous business development and access to a community of like-minded owners.
Ready to Fly?
Join a brand that stands at the intersection of professional excellence and compassionate care.