ASP-America's Swimming Pool Company

Make A Splash In The Red Hot Pool Service Industry 

The nation’s largest swimming pool company. As the recognized industry leader, we offer a proven pool service system to help owners succeed faster and grow bigger.

The pool service industry is worth over $15 billion — and it is growing faster than ever! As the industry is scrambling to meet the massive demand for pool installation, service, and repair, there has never been a better time to start your own pool service business.

America’s Swimming Pool Company is the nation’s largest swimming pool maintenance, repair, and renovation company. We provide a low-cost, home-based business opportunity with massive earnings potential.

Best of all, no pool experience is needed to start your own pool service business!

At America’s Swimming Pool Company, our mission is to find honest, hard-working people who want to own their own businesses and follow the process that has made hundreds of business owners successful nationwide.

ASP was founded in 2002 by Stewart C. Vernon in Macon, Georgia. He started ASP out of a desire to provide high-quality, honest pool services at an affordable price. Over the last two decades, ASP has met this goal (and then some) through our incredible franchisees.

Fast Financials

• 2021 Total System-Wide Sales = $91,136,698 (27% Higher Than 2020)
• Top 25% Of Territories Generate Over $1.93M In Average Gross Revenue
• Top 50% Of Territories Generated Over $920,000 In Average Gross Revenue
• Aggregate Net Profit of Territories In Group = $10,051,312.48
• Average Number of Pool Maintenance Accounts = 106
• 340+ Units
• 105+ Franchisees

Owner Testimonials

• “There hasn’t been a week or a month where my business has not grown and developed and become more profitable.” – Graham, America’s Swimming Pool Co. franchise owner, Jupiter, FL

• “Being a successful small business with ASP was a dream come true.” – Ryan, America’s Swimming Pool Co. franchise owner, Destin, FL

Differentiator

• Quickly Growing $15 Billion Industry
• Limited Local & National Competition
• No Brick & Mortar rent/leases/maintenance
• High repeat customers/sales
• Large Protected Territories

Minimal Qualifications

• Franchise Fee = $40,000 per license
• Minimum Cash Required = $50,000
• Liquid Capital = $85,455 – $206,018
• Credit Score = 650

Royalty

• The Royalty Fee is based on gross revenue in a calendar year. It starts at 8% and goes down from there to a minimum of 4%. We bill the royalty fee on a semi-monthly basis by multiplying the Applicable Royalty Fee Percentage by the YTD Gross Revenue and then subtracting the YTD royalties we have collected from you.

Features and Benefits 

• In-Demand Essential Service
• Recession Resistant Business
• Multiple Revenue Streams Available
• Local Marketing Handled By Franchisor
• Comprehensive Initial & Ongoing Training
• Knowledgeable and Professional Support Staff
• Simple, Easy-to-operate Business Model
• Home-based Business Opportunity

The Top Nine Reasons Why America's Swimming Pool Co. Is Right For You 

• TURNKEY BUSINESS MODEL: With decades’ worth of experience in the industry, we’ve developed a finely-tuned business model to help our locations grow. From an integrated consumer system to our convenient PoolOps mobile platform, we’ll provide the tools and support you need to keep customers informed and satisfied.

• EXPERIENCED SUPPORT STAFF: We offer unparalleled support from a passionate, highly attentive, professional staff in all the key disciplines you’ll need including customer acquisition, sales & support skills, and technical expertise.

• A VIBRANT AND GROWING INDUSTRY: There are over 11 million swimming pools in the United States, but only half of these pools are maintained by a swimming pool service. With such growth potential, the $15 billion swimming pool industry is proven to provide franchise owners with multiple streams of recurring revenue and a wide margin for growth.

• A RECOGNIZED BRAND: As an America’s Swimming Pool Company owner, you’ll have the benefit of operating as a brand with nationwide name recognition. Clients turn to us across the nation thanks to our hard work and excellent service. However, we don’t just rely on our name to generate business; we also rely on comprehensive marketing strategies.

• TRAINING AT POOL SCHOOL: Our franchisees learn everything at Pool School, based at our Macon, Georgia headquarters. Our headquarters includes a state-of-the-art, 20,000-square-foot training campus for swimming pool service, maintenance, repair, and renovation. This campus encompasses a warehouse with equipment and product representatives of key swimming pool manufacturers in the industry, 12 fully functional display pools, a classroom, and two outdoor swimming pools.

• DETAILED MARKETING STRATEGIES: We provide a clear roadmap for your success by sharing proven strategies for growth. This ensures that your new swimming pool service franchise is set up for success. Then, we’ll provide you with an invaluable resource: a list of all the addresses of every residential and commercial pool in your territory, as well as information on each potential client’s income and other demographic data.

• NATIONAL BUYING POWER: Because of the relationships ASP has established with leading swimming pool supply companies, you’ll get access to discounts and wholesale prices no other local business could compete with. We partner with companies like Pool Corp, Pentair, Hayward, Zodiac, and more! While your competitors must pay full price for their pool supplies, you can enjoy greater buying power with our national partners.

• INVESTED IN TECHNOLOGY: Streamline the day-to-day sales and operations of the business with easy-to-use technology tools.

• LOW INVESTMENT: The initial investment needed to begin the operation of an ASP is between $84,294 and $201,209.50. This includes, but is not limited to, the franchise fee, the business outfitting, and the initial marketing expense.

Unique Facts/ Awards  

Our franchisees are growing more successful every day, and the franchise industry has noticed! ASP has been included on Entrepreneur’s Franchise 500® list since 2011, positioning us as one of the most trustworthy franchise opportunities for swimming pool professionals.

Multiple Award-Winning Brand As Voted By Industry Experts

• ASP is the market leader in the industry.
• Entrepreneur Franchise 500 – Awarded “Best of the Best”
• Entrepreneur Franchise 500 - Awarded “Best in Category” of ALL services
• Named Best Swimming Pool Maintenance Franchise to Open 2019
• Franchise Business Review - Top Low-Cost Franchises 2019

 About Our Owners 

• No Previous Pool Maintenance Experience is Required
• Possess Excellent Management & Communication Skills
• Have A Strong Work Ethic
• Committed to Providing Quality Service
• A full-time commitment to the success of the ASP location
• Sales or marketing experience is a bonus, but not required.

We are looking for motivated, business-minded people who want to succeed in our industry.

Successful ASP franchise owners come from all walks of life. Members of the ASP family include men and women, those early in their careers, and those embarking on a second career later in life. ASP has a firm non-discrimination policy.

While all of us are different in background, we have some very important things in common.