Cultured Stone unveils its new logo and refreshed brand story

By Devon Walls.
Updated Mar 15, 2023

ROSWELL, Ga. (PRWEB) March 15, 2023 - Cultured Stone, the originators of the manufactured stone veneer category, announces a refreshed brand position that encourages unleashing personal creativity and exploring the limitless boundaries of individual expression. Through branding elements, including logo designs and color palettes, Cultured Stone invites building professionals, designers, artists, homeowners and all those inspired to awaken their surroundings.

Nearly 60 years ago, Cultured Stone tapped into its own pioneering spirit to create the worlds first manufactured stone veneer, which made it possible to feature the authentic hues and natural textures of stone and brick in any environment, said Sarah Lograsso, Director of Marketing and Product Design. Today, we want to bring out that same innovative, imaginative spirit in others and encourage creators at every level to achieve their own unique vision when designing the spaces that mean the most to them.

CLICK TO TWEET: Manufactured stone veneer pioneer @Cultured_Stone invites trade pros, designers and homeowners to explore their creativity & awaken their surroundings with new logos, colors and a refreshed brand story. https://www.culturedstone.com/

A call to awaken your surroundings A completely fresh beginning opens up new possibilities for boundless creativity, whether its a blank canvas on an artists easel or an open, white-walled space within a home. Cultured Stone wants to foster the notion of design as ones autobiography and help turn inspiration into a permanent part of a home.

Inspiration can strike at any moment. When it hits, there is a corresponding longing to transform that vision and make it a reality, said Lograsso. The right idea can stir up endless possibilities in our imagination and activate our senses to create an exceptional space that evokes feeling and emotion. Regardless of what serves as the muse, Cultured Stone can be one of the mediums for expressing your vision.

The cornerstone of the brand Cultured Stones new logo is a simple script interpretive of an artists signature on a completed piece of work. The logo is accompanied by the brand name in a block text with the newly coined tagline Awaken Your Surroundings.

In the final stages of the manufacturing process, every Cultured Stone product is stamped with a signature icon, said Lograsso. When youre working with Cultured Stone products, the final creation should tell your unique design story, and the new logo pays homage to the idea of putting your signature on your work.

Cultured Stone is a member of the Westlake Royal Building Products portfolio of exterior and interior building products. For more information on Cultured Stone and its products, visit CulturedStone.com.

About Cultured Stone Driven by a pioneering spirit, Cultured Stone introduced the worlds first manufactured stone veneer, making it possible to feature the authentic hues and natural textures of stone and brick in any environment. Nearly 60 years later, Cultured Stone continues to lead the industry creating the finest stone products for empowering the artist within and bringing incomparable designs to reality. For more information on Cultured Stones catalog of products, visit CulturedStone.com.

About Westlake Royal Building Products Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.