The Road Less Stupid to Growing Your Business

By David Lemon.
Updated Aug 12, 2021

IRVINE, Calif. (PRWEB) August 12, 2021 - In a recent presentation to nearly one hundred 'Ellermeyer Connect Forum attendees, C. Brian Conners, MBA CDP explained how many business owners and professionals spend immeasurable time and effort trying to grow their business often with limited or dismal success.

Conners talked about just a few of the many reasons for subpar results:

Interestingly, in a recent book he just read The Road Less Stupid by Keith J. Cunnigham, some great insights were triggered on opportunities to grow your business.

Just a few: 1. Are you asking the right questions about why your business is not growing fast enough? 2. Are you identifying the real problems not the symptoms to what is stagnating your business growth? 3. Are you testing and validating your assumptions?

One of the questions he said he asked himself: Am I listening to the customers pain points, decision criteria, and communicating how I can provide their desired outcomes?

He went on to say that so often in our messaging we talk in the vernacular of products and services we offer:

Conners stated, 'As business professionals we do not speak to the customers pain and answer the customers qualifying questions in their terms. We speak in our own business vernacular. We do not address their 'Why Should They Care?' 'Whats in It for Them?' 'How Does Your Product or Service Fit Their Specific Needs Better than Anyone Else?' 'How does your Brand complete the customers decision matrix?'

A good example of how this is being done, is the My Pillow guy. His advertisements hit so many different reasons to buy his product.

My Pillow advertisements are like an infomercial but are less than 1 minute. Amazing, it takes less than 1 minute to communicate the reasons why you should buy now so to immediately satisfy a major personal, psychological, and physical health want a better sleep an emotional buy!

The success of his infomercial strategy has generated millions of dollars in sales making the founder very wealthy.

In his presentation he asked the question, so what can you do to communicate an emotional, psychological, and physical better outcome, why should your prospects care, what is in it for them, what is unique and different, how can you answer their buying criteria, and why should they take action now?

The obvious answer is to replicate what is already successful.

Since non-verbal communication trumps verbal communication, video is now more than ever uniquely positioned to build an emotional connection to your target audience. The hurdle of trust can be quicker to overcome because the senses are more engaged in answering the emotional non-verbal buying criteria.

Communicating to your target audience through a series of 12-minute videos can address your prospects Why Should They Care? Whats in It for Them? How Does Your Product or Service Fit Their Needs Better than Anyone Else?, Answer Your Customers Decision Matrix for Them, and then What Personal Outcomes They Can Expect.

Conners recently embarked on his own journey to create a more effective online marketing presence working with a marketing and video production company. The marketing company with experience in marketing, video and tv production helped him create nearly two dozen short videos to answer his target prospects most frequently asked decision criteria questions that build trust and my brand. He plans to do more short videos to more specifically answer the Why, What and How frequently asked questions above, but also to expand on what personal outcomes prospects can expect.

Conners goal was to incorporate many of the successful online strategies that catapulted My Pillow sales and other recognizable brands to new heights, including maximizing the effectiveness of my social media and website, and PR for attracting targeted prospects. Even more exciting he is working on a thirty-minute television program for regional broadcasts here in Southern California. His hope is that this could lead to an educational, but fun TV series like the variety of Discovery channels like HGTV, Food Network, Ice Road Truckers, Own, Motor Trend, etc.

Conners shared this with the forum, which included many business owners and professionals who are looking for ways to increase their online marketing and visibility. If you would like to see the results of what he has done so far, go to his website at Myfapro.com or EllermeyerConnect.com and check out the content under the Conners Report & FAQ sections.

Conners most important takeaway was to take action today to start answering your target prospects Why, What and How qualifying questions for them and what are personal, psychological, and physical outcomes they should expect from using your products and services. A short video or videos can go a long way to answer the non-verbal emotional buying criteria, shortening the time it takes for you to start increasing sales and growing your business.

Dwight Cromie BusinessInsights.us 951-218-6081