Enterprise Video Is Instrumental for Better Employee and Customer Experiences

By Cindi Choi.
Updated Jan 18, 2022

PALO ALTO, Calif. (PRWEB) January 18, 2022 - Aragon Research identifies fourteen major providers in its Globe for Enterprise Video, 2022, published today.

Video is becoming the main form of content that is digested in the enterprise. This began with the huge surge in video meetings during the pandemic, but is continuing as enterprises discover the value of video for many different purposes, many of which dramatically improve employee and customer experiences. These use cases include employee training, customer support, virtual events, collaboration within organizations and between employees and customers, and so much more.

Enterprise video providers are taking advantage of the need for enterprises to organize, optimize, and deliver visual content. Their offerings and applications are being adapted and improved to help enterprises manage video content.

The first step in embracing video in your enterprise is to identify the key use cases for employees and for customers, says Aragon CEO and lead analyst, Jim Lundy. The next step is to make a vendor selection this report is a great tool to aid this process.

The providers evaluated in this Globe report include: Brightcove, Haivision, IBM, Kaltura, MediaPlatform, Microsoft, movingimage, Panopto, Qumu, Sonic Foundry, uStudio, Vbrick, Vidyard, and Vimeo.

2022 is the year to double down on enterprise video and to make it part of the employee engagement and customer experience playbooks. Enterprises should use this Globe report to help them evaluate enterprise video providers and to understand where the market is headed. Aragon clients can access the Aragon Research Globe for Enterprise Video, 2022 in the AIN client community or on aragonresearch.com.

About Aragon Research Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.