The NPD Group Launches Home Dcor Omnichannel Sales Tracking

By Erin Cahill.
Updated Dec 7, 2022

CHICAGO (PRWEB) December 07, 2022 - The NPD Group* now includes home dcor omnichannel sales tracking in the broad list of home categories it tracks for manufacturers and retailers. NPD's home dcor tracking covers art and wall dcor, artificial plants and dried flowers, decorative accessories, mirrors, clocks, and candles. In addition to total market omnichannel sales tracking, the recently launched home dcor service offers buyer analytics, recontact surveys (attitudes and usage), and client-specific segmentation.

'Home dcor products can be an affordable option to refresh a room, making these products an excellent way for consumers to show their style,' says Lora Morsovillo, president of NPD's home industry practice. 'But tastes and trends in the growing home dcor market can change quickly ? and in today's uncertain retail landscape, it's more important than ever for our manufacturer clients and retail partners to stay on top of exactly what's happening.'

NPD's Checkout receipt-based service tracked home dcor s ales for over a year and captured more than 890,000 receipts for the home dcor products industry since January 2019. With over 1.3 million transactions in 2021, representing in-store and online purchases, Checkout Home Dcor provides the most expansive view of home dcor product buyers across all categories, channels, and retailers. NPD is the only company tracking home dcor and the service is the only one of its kind in the industry, according to Morsovillo. -30-

About The NPD Group NPD is a global market information company offering data, industry expertise, and prescriptive analytics to help our clients understand today's retail landscape and prepare for the future. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 21 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

*The NPD Group recently merged with Information Resources, Inc. (IRI) to create a leading global technology, analytics, and data provider.