The Impatience Economy? by Augie Fabela Becomes Amazon #1 Best Seller

By Carl Norcott.
Updated Jun 17, 2021

MOUNTAIN VIEW, Calif. (PRWEB) June 17, 2021 - Augie Fabela's latest book, The Impatience Economy | How Social Retail Marketing Changes Everything, reaches Amazon's #1 Best Seller List in multiple Amazon book categories.

The balance of power has changed. Consumers have more power and control than ever before. They want everything NOW. Gone are the days when consumers were restricted to brick-and-mortar stores, websites, or even app experiences. Social Retail Marketing (SRM?) is the future. Marketing is now as much about digital engagement and data as it is about storytelling.

Consumers want access to everything everywhere, and they want it NOW. For companies to succeed in this new economy, enterprises need to go to where consumers live, inside social media and messaging networks.

Augie has a deep knowledge about how the world has changed. In this book, he lays out the data, the strategy, and the tools to effectively reach, sell and serve consumers inside social channels.

Phil Libin, Co-founder of Evernote and Co-founder and CEO of mmhmm and All Turtles, said 'Patience may be a virtue, but it wont play much of a role in the coming Impatience Economy. Well argued and infectiously optimistic, Augie Fabelas book is a great way to prepare your business for necessary and inevitable change.'

Link to book on Amazon

About the Author Augie K Fabela II:

Augie Fabela, is a serial entrepreneur, #1 Best-Selling author, and the Co-Founder/CEO of FastForward.ai.

He is also the American founder of VEON, Ltd., the world's 10th largest mobile communications company with over 200 million customers; the youngest chairman ever of a NYSE-listed company; and a 12-year veteran of the World Economic Forum, where he was a founding member of the WEF Chairmens Community.

FastForward.ai helps enterprises reach, sell, and serve customers inside social media and messaging networks. It is a leader in Social Retail Marketing platforms. They provide a turn-key solution to small, medium, and large enterprises for a low monthly platform fee.