Nachas Toolkit Helps Nonprofits with Electronic Bank Transfer Donations

By Samantha Herron.
Updated Aug 5, 2021

HERNDON, Va. (PRWEB) August 05, 2021 - Nonprofits large and small will benefit by using Nachas newly updated Nonprofit Toolkit to encourage donations by electronic bank transfer via the ACH Network.

The completely redesigned Toolkit, available to download free at Nacha.org/nonprofits, has everything a charitable or religious organization needs to begin or enhance an electronic bank transfer donation program. It includes a project checklist, case studies, white-labeled donation authorization language, and information on how using electronic bank transfers can move one-time donors to sustaining, recurring donations.

Sustaining donors are the lifeblood of nonprofits, with research showing they often give more, and for longer periods of time. Electronic bank transfers do a great deal to not only help cultivate but to retain sustainers, said Brad Smith, Nacha Senior Director, Industry Engagement and Advocacy. By offering electronic bank transfer as the primary donation option, nonprofits win on many fronts.

Bank accounts dont have expiration dates, which reduces the need to ask donors for updated information. Additionally, the low cost of electronic bank transfers means more money going to the mission.

The refreshed Toolkit is the result of Nachas industry research into ways of getting nonprofits to make greater use of ACH for donations.

While the term ACH is commonly used in the payments world, we discovered that electronic bank transfer is the term that consumers and donor coordinators most commonly associate with actions such as online bill pay and donations, said Smith.

The Nonprofit Toolkit is available at Nacha.org/nonprofits. Also, Nachas Payments SmartCast podcast featured the Toolkit in a segment on nonprofits. You can listen at Nacha.org/podcasts.