Inaugural SmartHER Money Conference for Iowans Is Aug. 19 in Cedar Falls

By Dana Cone.
Updated Aug 4, 2021

DES MOINES, Iowa (PRWEB) August 04, 2021 - Designed to provide Iowans with much-needed tools, tips and expert knowledge in making the best decisions for their financial future, the inaugural SmartHER Money Conference, presented by the Iowa Insurance Division (IID), is ready to empower women on Aug. 19 at the Bien VenU Event Center, 7400 Hudson Rd., Cedar Falls, Iowa.

The fun, fact-filled, five-hour event kicks off at 8:30 a.m. and includes brunch. Best of all, its complimentary for Iowans. Advance registration by Aug. 16 is required and capacity is limited.

This new financial wisdom and empowerment conference focuses on female Iowans and was developed this year following concerning results from the 2020 SmartHER Money Financial Literacy Research survey, commissioned by the Iowa Insurance Division.

Some 56% of Iowa women participating in the survey acknowledged a lack of confidence in making wise financial decisions in retirement planning. In addition, roughly 50% of Iowa women live in financially insecure households, and 60% of participants said they lacked sufficient knowledge about investments and investment products.

BUILDING FINANCIAL LITERACY IID announced its new SmartHER Money program earlier this year to enhance female financial literacy.

Sometimes things happen that we have no control over, such as the death of a spouse or divorce, and we need to make sure that we know about our finances, how to manage our finances and how to ensure a solid financial future, said Sonya Sellmeyer, IIDs consumer advocacy officer. Having financial literacy adds to overall wellness too, because it has the potential to reduce a persons stress level.

Emceed by Joanne Kuster, a longtime investor and entrepreneur whos known as The Money Godmother, the conference will deliver financial wisdom from top-notch speakers and panelists.

A highlight of the conference is keynote speaker Manisha Thakor, founder of MoneyZen. Shes a nationally renowned speaker and womens financial literacy advocate. When it comes to personal finance, Thakor shares that her parents impressed upon her early in life that a man is not a plan and that financial literacy is essential for women.

With an MBA from Harvard Business School, Thakor has authored two critically acclaimed personal finance books for women and is currently writing her third book. She serves on the board of The National Foundation for Financial Education and is a faculty member at the Omega Institutes Womens Leadership Center. Thakor has been featured on national media shows such as The Today Show and Dr. Oz and in publications like Real Simple and the Wall Street Journal.

Im thrilled for our attendees to hear from a speaker of the caliber of Manisha Thakor, not only because of her stellar educational credentials, publishing success and national media appearances, but because she is a wonderful, down-to-earth and approachable woman who can simplify the most complicated investment scenarios for anyone to understand, said Sellmeyer.

Thakor said shes excited to be presenting in Iowa and sums up her appearance this way: When a woman incorporates financial well-being into her overall definition of personal well-being, a whole new world of possibilities and choices opens up for her. For this reason, I am passionately committed to helping as many women as possible to Own Your Finances & Own Your Life, during this inaugural SmartHER Money Conference.

In addition, Thakor will join a power pack of top-notch panelists to impart knowledge, tips, experiences and know-how to help women enhance their financial literacy and ensure a better financial future and retirement for themselves.

Plan & Earn Panel

Save & Retire Panel

TAKE CONTROL, PLAN WITH CONFIDENCE The Iowa Insurance Division encourages Iowa women to join us at this first-ever SmartHER Money Conference on Aug. 19, Sellmeyer said. In fact, were also hoping you will bring your moms, sisters, teen and adult daughters, and friends. We invite you to brunch with us as we serve up financial wisdom to help you fine-tune your money smarts, improve your financial wellness and secure your financial future.

This free conference is not paid for by taxes but from fines and settlements levied on investment scammers as restitution. IID uses these Investor Education Fund dollars to educate Iowans about the risks and rewards of investing.

The SmartHER Money Conference is designed for women of all backgrounds and ages and every socio-economic status and stage of their financial journey whether thats basic budgeting to paying for student loans, saving for a house, investing for a secure retirement or making retirement dollars last, said Sellmeyer. Its about understanding your finances and discovering the appropriate financial path and retirement thats right for you. Your retirement most likely wont look like your parents retirement. Many women are completely redefining retirement and some are launching fun encore careers.

It is important to also recognize that womens financial needs are often different from that of men. Women may be financially responsible for both their children and aging parents and need more retirement savings because statistically they live longer than men.

Attendees will learn how to become more comfortable speaking with their spouse, partner, children or parents about money. In addition, they will participate in individual and/or group exercises to better understand their individual relationship with money and the psychology behind it. Thats important, Sellmeyer said, as many of the closely held beliefs people have about money are rooted in childhood.

No financial or investment products will be sold at this conference. The only thing that will be sold to our attendees is money confidence, said Sellmeyer. And while this conference is geared toward women and their financial needs, all genders are welcome to attend.

Registration for this free event is required, so attendees must RSVP by Aug.16 at SmartHER.Iowa.gov.

About the Iowa Insurance Division The Iowa Insurance Division has general control, supervision and direction over all insurance and securities business transacted in the state and enforces Iowas laws and regulations. The IID investigates consumer complaints and prosecutes companies, agents and brokers engaging in unfair trade practices. Consumers with insurance or investment questions or complaints may contact the IID toll-free at 877-955-1212 or visit http://www.iid.iowa.gov. # # #