Disrupting Capital Investment Industry by Empowering Underrepresented SMBs

By Heath Fellows.
Updated Sep 14, 2021

TAMPA BAY, Fla. (PRWEB) September 14, 2021 - According to the Small Business Administration (SBA), the United States has 31.7 small businesses that employ 47.1% of the private workforce.(1) Large-scale investment firms often overlook these smaller companies that either will not generate billions of dollars or whose principals are content with being a smaller company. In addition, the venture capital/private equity world has granted only 1% of available funds to African Americans and Latinos and only 5% to women.(2) Meanwhile, many smaller companies are minority owned: The SBAs latest demographic data shows that 11.7 million small businesses are owned by women and 9.2 million are owned by other minorities U.S.(3)

Helping correct this imbalance is the goal for Kentucky-based DS9 Capital. Paul Ford, founder and president of DS9 Capital, believes his company can break this cycle. Smaller cap companies based throughout the country deserve the same investment capital opportunities, he explains. DS9 aims to capitalize on the golden investment opportunity these smaller investments offer to generate income and goodwill.

DS9 Capital are problem solvers, Karla Jo Helms, Chief Evangelist and Anti-PRTM Strategist for JoTo PR said. And by focusing on funding founders with less than $2M in profit, start-ups, and small business that want to digitize or rebrand, they are embodying the disruptive approach that our new economy is all about.

The larger goal when it comes to creating a new economy aligns with JoTos missionto make a significant impact on the economy and positively disrupt the entire news industry by helping businesses take control of their narratives and utilize the news to expand markets and commerce.

The disparity between the millions of dollars big legacy Venture Capital/Private Equity firms invest versus the smaller businesses is representative of a huge disconnect in the investment world. Despite being smaller, SMBs still have solid business plans and prove to be economically successful. However, without the benefit of an infusion of investment cash, too many SMBs may never reach their full potential. DS9s mission is to help these smaller companies overcome that stumbling block.

There is little doubt that small businesses play a vital role in the economy of the United States and the world economy. In the U.S. alone, small businesses represent 99.9% of all businesses.(4) According to the World Trade Organization, the U.S. is not the only economy built on SMBs. More than 90% of the business population, 60-70% of employment, and 55% of gross domestic product (GDP) in developed economies around the globe are comprised of small- to medium-sized companies.(5) Simply put, all the world is built on and dependent upon the success of smaller businesses.

Having a communication strategy that will disrupt the status quo to reach these small businesses so they are aware of new opportunities is essential. JoTo PRs Anti-PRTM approach addresses this need by showcasing how DS9s innovative technique will disrupt the investment industry. This community has been wary of the perceived risks associated with investing in many SMBs. DS9 is prepared to capitalize on investment opportunities that for decades were considered small potatoes. Through JoTo PR, DS9 Capital will zero in on todays hyper-connected network societythe new media, influencers, and content creators disrupting the way to reach the super-targeted audiences that antiquated, traditional firms have eschewed for years.

Financial innovators like DS9 Capital are giving attention and opportunity to smaller businesses that represent the true fabric of America, Helms says. Just as the old model of PR is outdated, the old model in venture capital is outdated, and DS9 is addressing that.

About JOTO PR Disruptors(TM): After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it, and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR(TM) and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PRs team utilizes newly established patterns to create timely Anti-PR(TM) campaigns comprising both traditional and the latest proven media methods. This unique skill enables them to continue to increase the market share and improve return on investment (ROI) for their clients, year after yearbeating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all processes of JoTo are streamlined Anti-PR services that have become the hallmark of the JoTo PR name. For more information, visit JoTo PR online at http://www.jotopr.com.

About DS9 Capital: DS9 Capital is a founder-friendly portfolio management holding company focused on building enduring and stable cash-flowing businesses in the insurance and healthcare technology space. DS9 is generally focused on frontier technology and service offerings in the insurance and healthcare space largely leveraging cloud-based infrastructure, and more specifically on applying our domain expertise to nano-cap sized businesses to expand the value chain for all stakeholders. This value creation typically includes investment, leveraging our vast resources and networks to create a strategic pipeline for organic growth, and realigning the businesses to optimize commercial and IP assets. Our tactical goal with each of our companies is to leverage our expertise into higher margin and missed revenue opportunities.

1. Advocacy Releases 2020 Small Business Profiles for the States and Territories; U.S. Small Business Administration Office of Advocacy; June 5, 2020; advocacy.sba.gov/2020/06/05/advocacy-releases-2020-small-business-profiles-for-the-states-and-territories/ 2. Schiller, Ben; Jacquelyn; Why Venture Capitalists Arent Funding The Businesses We Need; Cells; Last updated 29, Sept 2017; FastCompany; fastcompany.com/40467045/why-venture-capitalists-arent-funding-the-businesses-we-need 3. Small Business Facts: Business Ownership Demographics; U.S. Small Business Administration Office of Advocacy; March 16, 2021; advocacy.sba.gov/2021/03/16/small-business-facts-business-ownership-demographics/ 4. Brown, Mariah J.; How Important Are Small Businesses to Local Economies?; Small Business Chronicle; Updated October 15, 2018; smallbusiness.chron.com/important-small-businesses-local-economies-5251.html 5. Arnold, Christopher; The Foundation for Economies Worldwide Is Small Business; International Federation of Accountants; June 26, 2019; ifac.org/knowledge-gateway/contributing-global-economy/discussion/foundation-economies-worldwide-small-business-0