BONITA Partners with Centric Software to Level Up Digital Strategy

By Maria Kingston.
Updated Jul 26, 2022

CAMPBELL, Calif. (PRWEB) July 26, 2022 - BONITA, renowned fashion retailer catering for the over-50s market segment, has selected Centric Softwares Product Lifecycle Management (PLM). Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home dcor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

BONITA was founded in 1969 and offers contemporary, feminine fashion for everyday wear. Headquartered in Germany, BONITA is now a household name with 500 stores located across Germany, Austria, Switzerland and the Netherlands. The business prides itself on exemplary customer service and currently employs 1,800 staff across Europe.

Although the business is recognized as a high street leader, BONITA now has its sights set on digitalization in order to respond to shifts in consumer behavior and keep pace with the changing marketplace, Ursula Claus, Head of IT at BONITA elaborates.

Our consumers are increasingly moving online, so BONITA is in the process of implementing a full omnichannel strategy. The overall objective of BONITA is to become a best friend to our customers and we aim to provide a holistic, 360 approach across all touchpoints and our IT systems need to support this.

After an internal reorganization, BONITA needed a PLM solution to manage their business processes as a single source of the truth that was also capable of corresponding to the needs of specialized departments such as design and textile engineering.

Our teams were already familiar with Centric PLM thanks to a system integration with our former parent company Tom Tailor. We wanted to build on this experience and apply best practices to the BONITA IT landscape, reflects Ursula Claus.

Im thrilled that BONITA has chosen to partner with Centric Software in their journey towards digitalization, comments Chris Groves, President and CEO of Centric Software. Centric PLM will empower BONITAs business to expand omnichannel distribution and keep pace with the changing world of retail.

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BONITA (http://www.bonita.de)

BONITA is a fashion brand founded in 1969 in the area of combination fashion for customers over the age of 50. The ability to combine high-quality items of clothing to create new outfits is at the heart of BONITA fashion and forms the basis for the collections. These are created and manufactured exclusively for BONITA.

The collections are characterized above all by loving details, excellent fits and exceptional color accuracy.

A friendly and competent customer service is part of our corporate philosophy. BONITA has around 500 stores in its core market of Germany, as well as in Austria, Switzerland and the Netherlands, including around 450 of its own branches and around 50 shop-in-shops with selected partners. BONITA also operates an online shop. BONITA employs around 1,800 people.